Design lover, systems thinker, morale booster, and detail-obsessor with 15+ years of design and dot connecting expertise
Ecommerce with Sunrun
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Data viz with Credit Karma
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North Star with Toyota
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Superbowl with Coinbase
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Design systems with CloudKitchens
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Ecommerce with Sunrun — Data viz with Credit Karma — North Star with Toyota — Superbowl with Coinbase — Design systems with CloudKitchens —
EXPERIENCE
Principal Product Designer
Free Association
Product Design leader focused on solving complex design challenges, creative storytelling, systems thinking, supporting partner design teams, design solution communication, workshop facilitation, and internal team mentorship
July 2021 – October 2023
UI DESIGN LEAD
Herman Miller
Developing strategic direction, leading and collaborating with a cross-functional team of product designers, developers, product owners, and marketing partners to translate business requirements and customer needs into meaningful experiences
October 2013 – July 2021
ART DIRECTOR
Commonwealth
Global Chevrolet account – executing advertising creative from concept to completion with a focus on product design, brand standards, and holistic media campaigns
May 2012 – October 2013
SR. GRAPHIC DESIGNER
Media Genesis
Ideation, product design, print design, information architecture, branding, identity, illustration, layout, mentor
May 2007 – April 2012
Knowledge
SKILLS
North star design vision
Brand & UI design systems
Product & feature evolution
Digital-led brand expression
Team collaboration + leadership
Design communication
Workshop facilitation
CERTIFICATIONS
Certified Scrum Product Owner
Scrum Alliance
04/20/2018-04/20/2020
Education
Ferris State University
Bachelor of Science Degree
Graphic Design
Associates in Applied Science
Graphic Design
Awards
WEBBY AWARDS
2023 Best Mobile User Interface Honoree
dwr.com
2021 Best User Experience Honoree
dwr.com
2021 Best Navigation/Structure Honoree
dwr.com
Newsweek
Best Online Shops 2021
dwr.com
AWWWARDS
Site of the Day
Aeron Remastered
HOW DESIGN
2017 Merit Winner
Aeron Remastered
D Show
2013 Out of Home Campaign
Find New Roads
2013 Interactive Advertising
Corvette Reveal Homepage Takeover
2013 Branded Website (YouTube)
Corvette Stingray Reveal
FEATURES
In the File: Designing together with Herman Miller and BASIC®
Figma Virtual Event
Spokesperson @ Herman Miller
10 reasons brands you love changed the way they design
Scaling Design with Figma
Making DWR for Online Shoppers
Spokesperson @ Herman Miller
InVision Design Genome Project
Spokesperson @ Herman Miller
WIP it Into Shape
Speaker @ AIGA West Michigan
March 29th, 2019
Producing Design Systems
Speaker @ Ferris State University
November 20th, 2017
AIGA Alumni Panel Discussion
Speaker @ Ferris State University
April 17th, 2017