overview
Coinbase, the leading cryptocurrency company globally, sought to enhance its logged-out ecosystem, which included its marketing website, blog, corporate content, and educational experiences. These areas suffered from fragmentation and inefficiencies, threatening the cohesiveness of the Coinbase brand. The project's goal was to create a forward-looking design system that would resolve these issues and align with Coinbase's evolving content and marketing strategies.
Agency Team
Senior Product Design Lead – Joe Symoski
Principal Product Designer – Ryan Ganss
Roles
– System Architecture
– Template Strategy
– Visual Design & Art Direction
Joe and Ryan have teamed up to build a truly next level system for CDS Logged Out Web. The work goes well beyond powerful components and Figma wizardy. They've jumped into the deep end and are building tools and resources to guide and facilitate stronger collaboration between product, design and eng. For a more seamless and transparent process of reaching and maintaining parity.
Max Ritt, Design Director