DESIGN WITHIN REACH

create a truly exceptional, customer-centric e-comm architecture that can scale across all of Herman Miller Group, starting with design within reach

Product Design Lead Ryan Ganss
Product Designer Kylie Crocker
Product Designer Raechel Mackenzie
Product Designer Caraline Visuri
Product Designer Ashley Meyer
UX Design Lead Jeremy Abrahams
Content Strategy Carl Dunker
Director of Digital Eric Ishii-Eckhardt
Agency Partner BASIC®

INTRODUCTION –

Project Foundations

Customer research
Content strategy
Integrated agency partnership
Roles and responsibilities

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1.3 - Intro - Agency.png

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PHASE 01 –

Immersion & Synthesis

Stakeholder Interviews
Creative workshops
Ways of working
Experience Strategy

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PHASE 02 –

Strategy + Concepts

Visual Inspiration Exploration
Content Mapping
Site Architecture
Experience Concepts
User Testing + Refinements

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PHASE 03 –

Design Execution + Guidelines

Design Collaboration
Design Reviews
Guidelines + Standards

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KEY RESULTS –

300%

INCREASE IN ECOM REVENUE YOY

2x

INCREASE IN TRANSACTIONS

38%

INCREASE IN CONVERSION

10%

INCREASE IN AOV

2x

INCREASE IN NEW VISITOR REVENUE

AWARDS –

Webby Awards

2023 Best Mobile User Interface Honoree

Apr 2023

Webby Awards

Best Navigation / Structure Honoree

Apr 2021

Webby Awards

Best User Experience Honoree

Apr 2021