overview
Our mission was to connect the excitement of the big game with cryptocurrency, creating a flawless flow from scanning a floating QR code to redeeming Bitcoin. We looked to bridge the gap between traditional advertising and the world of crypto, setting a new standard for campaign success.
Design Team
Principal Product Designer – Ryan Ganss
Design Director (Coinbase) – Matthew Kulp
Roles
– End-to-End User Flow
– Campaign Integration
– Technical Fallbacks
Ryan and team jumped right in, rolled up sleeves, and were smart enough to look around corners and game plan for 'what happens if the site is overloaded and goes down?' 😅 Product thinking FTW! Thanks team for all the hard work and building so much trust amongst the teams at Coinbase!
Eric Kozelman, Managing Partner
