Picnic Design System
Develop a design system for Herman Miller covering brand standards from design & editorial to accessibility
Product Owner Eric Ishii-Eckhardt
Technical Lead David Ritsema
Scrum Master Natalie Thomas
Content Strategist Carl Dunker
Design Lead Ryan Ganss
UX Jeremy Abrahams
Developers Alan Werner, Viet Tran
Brand Standards Lead Emily CM Anderson
Editorial Standards Lead Aaron Britt
Why Picnic?
– It’s friendly and approachable
– It references an enjoyable communal activity
– Reference to Herman Miller’s communication design heritage
– It can work across a vibrant family of brands