Overview
GOALs
The project was create an ecommerce experience on the Salesforce Commerce Cloud platform. We developed an updated design system based on current brand style guides and created HAY’s first online store.
Creative Team
Senior Manager – Eric Ishii-Eckhardt
Product Designer – Ashley Meyer
MY ROLES:
– Product Design Lead
– Art Direction
Style Guide
COLORS
We indexed HAY’s existing color palettes throughout their communications, adjusted for accessibility and defined a palette of brand, interface, text, support, and experience color palette.
Typography
We introduced a new dynamic typescale, defined brand font weight usage, and specific body and header styles.
ART DIRECTION
