Corvette Stingray – Reveal
We created a microsite highlighting the exterior, interior, engineering, and driving experience of the highly anticipated all-new Corvette Stingray.
CORVETTE STINGRAY Reveal
Create a Microsite to reveal the highly anticipated Corvette Stingray.
Overview
Goals
Create an immersive digital experience for users to explore the redesigned 2014 Corvette Stingray within the chevy.com platform as a microsite. The experience was broken down to exterior, interior, engineering, driving, and a configurator for people to design their own in anticipation for the launch.
Creative Team
Creative Director – Jason Pierce
Copywriters – Kim Baffi, Chris King
MY ROLES:
– Lead Designer
– Art Director